Elf Beauty sales to rise as demand for mass market beauty products grow
By Ananya Mariam Rajesh (Reuters) – Elf Beauty is likely to report revenue growth of nearly 33% for the second quarter, bucking weak demand in the industry as its inexpensive cosmetics edged out competition. Expectations of strong sales from Elf are in stark contrast with legacy industry players such as Estee Lauder and L’Oreal that have reported declining sales, as consumers are shying away from buying pricey makeup and cosmetics in major markets including the … Read more…