Bank of America partners with FIFA as first-time sponsor for 2026 World Cup
(Reuters) – Bank of America is partnering with FIFA to become a sponsor for the 2026 World Cup, soccer’s global governing body said on Thursday, in a move that will link the financial giant with one of the world’s most-watched sporting events. Sponsoring sport can be a fruitful marketing tactic for companies as it allows them to reach a wider audience and boost recognition of their brands. The second-biggest U.S. lender will be FIFA’s first-ever … Read more…