Meta’s WhatsApp launches new AI tools for businesses
By Dani Morera and Andre Romani SAO PAULO (Reuters) -Meta launched its first AI-driven ad targeting program for businesses on WhatsApp, according to a press release Thursday, as it tries to wring revenue out of the popular chat service, the company announced at a conference in Brazil. CEO Mark Zuckerberg announced the new tools in a video which was exhibited during the event. The announcement marks a shift for WhatsApp, an encrypted messaging service that … Read more…